Posts Tagged :

Channel: CMO Zone

Why Disney, Microsoft and Home Shopping Network attend SMX West

800 450 kevin

For more than 10 years, marketers have attended Search Marketing Expo – SMX® West for a variety of reasons. Here’s what a few of them had to say about the experience:

“… changes in search marketing are impacting the variety of stakeholders in the industry. It is too easy to get stuck in one’s own perspective alone, and SMX really opens up horizons.” – Liz Walsh, Microsoft

“As usual, SMX didn’t disappoint. Great speakers, great session topics, and great people. I definitely plan on continuing to attend SMX events in the future.” – Hugo Guzman, HSN

“I found the keynote presentations to be interesting and innovative.” – Adrienne Frankenfield, Walt Disney Parks & Resorts Online

Liz, Hugo, and Adrienne share key benefits of attending:

    • You don’t know what you don’t know. Expanding your horizons by learning and networking with others is vital for professional development.
    • The whole search marketing clan attends. You’ll get the latest SEO and SEM tactics from accomplished brand and agency presenters, meet other marketers like you at networking events, and maybe even find a partner who can help make you more efficient and productive.
    • You’ll be inspired by the experience. The presentations you hear, people you meet, and ideas you’re exposed to will fuel your enthusiasm for digital marketing for years to come.

Join us for SMX West January 30-31 in San Jose. You’ll learn brand-safe, actionable tactics from leading SEO and SEM experts, guaranteed.

Register now for the best rate

Book by December 22 and save big. Choose the pass that fits your goals and budget:

    • All Access: The All Access pass packs the complete conference experience including sessions, keynotes, clinics, networking events, and amenities. Book now and save $300 off on-site rates!
    • All Access + Workshop: Maximize your time by adding a full-day post-conference workshop to your agenda. Book now and save $600 off on-site rates!
    • Networking: The Networking pass is perfect if you’re on a tight budget. You’ll unlock sponsored sessions, networking, WiFi — even hot meals and refreshments — all for just $399 ($200 off on-site rates!).

The post Why Disney, Microsoft and Home Shopping Network attend SMX West appeared first on Marketing Land.

Marketing Day: Facebook Watch Party, foldable screens & Google GDPR concerns

800 450 kevin

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

 

    • Facebook extends Watch Party to Pages and personal profiles, adds features
      Nov 27, 2018 by Robin KurzerIts new Live Commentating feature lets a host moderate a Watch Party as videos play.

       

    • From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
      Nov 27, 2018 by Greg SterlingMore retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well.

       

    • Foldable screens: No big deal for marketers or potential game changer?
      Nov 27, 2018 by Barry LevineAndroid now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?

       

    • Cyber Monday shopping shatters sales records, beats expectations
      Nov 27, 2018 by Robin KurzerIt’s good news for brands and marketers as the 2018 holiday season kicks off with a bang.

       

    • EU consumer groups accuse Google of violating GDPR with location history
      Nov 27, 2018 by Greg SterlingThe groups argue Google doesn’t sufficiently disclose how location data is being used and has not obtained consumer consent.

       

    • 8 best online reputation management tools for your brand
      Nov 27, 2018 by Sponsored Content: AwarioIf your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]

       

    • WPP merges agencies to form ‘data-driven’ Wunderman Thompson
      Nov 26, 2018 by Pamela ParkerThe new agency aims to offer “inspiration that is rooted in data-driven insight.”

       

    • Virgin Holidays powers travel recommendations with social posts
      Nov 26, 2018 by Barry LevineMarketers have yet another reason to promote and track their offerings on social media.

       

 

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

 

    • MarTech Today: Virgin Holiday’s social-powered travel recommendations, using dynamic content & more
      Nov 27, 2018 by Barry LevineHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Virgin Holidays powers travel recommendations with social posts Nov 26, 2018 by Barry Levine Marketers have yet another reason to promote and track their offerings on social media. 7 ways […]

       

    • 8 best online reputation management tools for your brand
      Nov 27, 2018 by Sponsored Content: AwarioIf your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]

       

    • Foldable screens: No big deal for marketers or potential game changer?
      Nov 27, 2018 by Barry LevineAndroid now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?

       

    • 5 essential strategies B2B marketers must master in 2019
      Nov 27, 2018 by Scott VaughanWith a solid foundation, the innovative strategies, tactics, programs and tech we deploy will be more impactful.

       

    • WPP merges agencies to form ‘data-driven’ Wunderman Thompson
      Nov 26, 2018 by Pamela ParkerThe new agency aims to offer “inspiration that is rooted in data-driven insight.”

       

 

Online Marketing News From Around The Web:

 

    • Facebook confirms years-old messages are randomly coming back to haunt users, The Verge
    • Can Opt-In Video Marketing Really Work?, Forbes
    • Disney and Google Ink Broad, Multiyear Digital Advertising Deal, Variety
    • Facebook Dominance in Social and Ads Raises Antitrust Issue, Bloomberg
    • Some Google AdSense November Payments Delayed & Still Pending, Search Engine Roundtable
    • The best ad targeting strategy isn’t always the obvious one, VentureBeat
    • Useful changes to your billing statement reports, Bing Ads Blog
    • YouTube annotations will disappear for good in January, The Verge

 

The post Marketing Day: Facebook Watch Party, foldable screens & Google GDPR concerns appeared first on Marketing Land.

Messenger icon
Send message via your Messenger App

Pin It on Pinterest